Head of Programmatic

Sales · Los Angeles, California
Department Sales
Employment Type Full-Time
Minimum Experience Executive

Who We Are


TSM is one of the most successful and one of the most recognizable esports organizations in North America. We are home to championship esports teams,  network educational gaming websites, and home to some of the largest gaming influencers.


Overview


The Head of Programmatic will be responsible for spearheading the programmatic sales efforts of TSM & Blitz Digital Products, including (1) selling programmatic inventory to SSP, advertising clients (and, as appropriate, agency trading desks and demand-side platforms) (2) cultivating successful, renewable and high-growth direct programmatic sales relationships with major US advertisers and the agencies that represent them; (3) working with marketing to create programmatic sales collateral; (4) working with internal stakeholders to develop post-campaign reports containing insights and analytics that reflect the value of TSM & Blitz programmatic inventory (5) driving top-line programmatic revenue growth; and (6) improving TSM & Blitz programmatic ad inventory yield. The role will combine programmatic sales and market positioning acumen with and understanding the technical, execution-oriented, and market-driven considerations of programmatic media transactions.


What You'll Be Doing


 


  • Lead programmatic sales efforts, working with a cross-functional team of company stakeholders (Digital Sales Planning, Sales, Ad Operations, Development Team, etc.) to drive overall programmatic revenue growth for TSM & Blitz

  • Manage and scale TSM & Blitz Digital’s programmatic sales efforts, selling and fulfilling programmatic solutions to clients, agencies, trading desks and DSPs -- and sourcing demand, including team of programmatic analysts, etc.

  • Build, maintain and manage relationships with clients, agencies, SSP, DSPs and all other relevant demand sources
  • Structure “always-on” programmatic (upfront) deals, as well as exclusive/private exchange deals for select buyers
  • Develop private programmatic capabilities in Video, Mobile, and any newly developed programmatic product
  • Solicit feedback from the demand side to identify feature improvements for the product team
  • Serve as key programmatic subject matter expert within TSM & Blitz
  • Serve as an expert on key programmatic business trends, new technologies, and best practices, and proactively communicate them with business, engineering, and executive teams
  • Support direct sales team in structuring and selling successful hybrid (sponsorship and programmatic) deals
  • Work with Sales Coordinator, Research & Digital Sales Planning to augment sales collateral (including analytical insights) and post-campaign reports detailing the achievement of campaign results and communicating the value of TSM & Blitz programmatic inventory
  • Help create and maintain programmatic revenue forecasting models, dashboards and other analytical tools


What It Takes To Be Successful 


  • BS/BA Degree, with advanced quantitative or business degree, preferred

  • 7+ years of digital experience in programmatic ad sales, revenue operations and/or business development

  • Strong understanding of the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, etc.), and strong relationships within the space, with emphasis on SSPs, DSPs and a wide range of agency relationships

  • 3-5 years direct experience with Programmatic managing a team and scaling up to meet the business demands

  • Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized media solutions

  • Strong management skills with demonstrated ability to plan ahead and execute on a 6-12 months plan

  • Excellent communication and presentation skills: ability to solution sell and to communicate complex technical features in simple terms

  • Entrepreneurial self-starter with the ability to work in a matrix organization and thrive in a highly-collaborative, team-based environment

  • Start-Up environment experience is highly desirable 


Specific Knowledge, Skills, And Abilities


 


  • Experience working with Google / DART

  • Experience working with DSPs, SSPs, DMPs and both open auction bidding and private programmatic platforms

  • Experience with 3rd party data

  • Excellent analytical and quantitative abilities

  • Strong financial skills and negotiation skills

Thank You

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  • Location
    Los Angeles, California
  • Department
    Sales
  • Employment Type
    Full-Time
  • Minimum Experience
    Executive